HairTrending
Creative Projects
Creative projects include Campaign shoots, Content shoots (video and Stills), Editorial shoots, Salon Menus and Educational step by steps.
The process would start by establishing your objectives of the shoot and the desired results. I can contribute to all areas of the process. Trend consultancy, establishing and organising looks with your internal team, project managing from planning through execution to delivery. Including cost management, castings, art directing on and offset and booking freelancers.
Content Creation
Content Creation is to increase, maintain your presence online also encourage and keep your audience engaged. Working with your marketing strategy and yearly marketing plan, creating content in line with your objectives and your target audience. Project managing from planning through execution to delivery, working with your team of Marketing, PR and Hairdressers and consulting on necessary imagery, working with SEO, trends, art directing the content and finishing the project by working alongside the videographer and photographer to complete your project.
Content creation for the hairdresser - Introducing fashion-led looks into this content as inspiration for the hairdresser to inspire and increase motivation and encourage your team to up-sell on current services.
Content creation for the consumer - Creating content with the knowledge of hair trends and the salon environment to promote salon services and products.
Content creation for product lines - Producing campaign shoots, styling menus and ‘How To’s’ for usage online and social platforms for professional and consumer markets.
Sponsorships and Collaberations
For Content contributions, Collaborations and Sponsorships, please email here.
Event Invitations, Please email here.
Education
My philosophy is to provide knowledge of fashion led looks and how to translate and utilise seasonal trends with my extensive experience of techniques, which are genuinely useable and realistic for the salon environment to enable you with confidence to execute trends into your client's everyday looks and lifestyle. This philosophy is translatable across salon services from Cutting, Hair-up, Blowdrying and Finishing. I am also able to mentor and work with your in-salon trainers for teacher training and building an education program for your team.
